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Green Companies Do Better During Economic Downturn

February 25, 2009

Source: GreenBiz.com

A new study by global management consulting firm A.T. Kearney indicates that firms with a "true commitment to sustainability" outperform industry peers in the financial markets.

"The most sustainability focused companies may well emerge from the current crisis stronger than ever," said the authors of the analysis, "Green Winners: The Performance of Sustainability-Focused Companies in the Financial Crisis," A.T. Kearney released Monday.

The report is the latest that backs the assertion that green products and services as well as the firms that produce them will show resilience through the economic downtown. The new research goes a step further and provides data on market performance for firms whose business approach emphasizes sustainability.

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